Bachelor Marketing & Business Full English
- Discover the world of business - Master the sales and marketing approach while operating in an intercultural world - Open up to new areas of expertise: Digital & DATA Business, International Business, and Sport & E-sport management
Prérequis
Bachelor's degree objectives
- Developing the ability to adapt in the face of change (within the company, in functions, in professions)
- The acquisition of critical analysis, a spirit of initiative and relative autonomy (sense of responsibility)
- Valuing professional experience and applied group work
Evaluation
The Bachelor Marketing & Business, a programme to reveal your potential and discover the world of business and international affairs.
A customisable programme to help you learn about marketing and development strategies.
IDRAC Business School's Bachelor of Marketing & Business is a state-approved 3-year higher education qualification in marketing and business development. It is built around your desires, your decisions and the way you approach your professional life.
It's based on your personality, your work and your personal involvement with the teachers and teaching staff that you prepare for your professional career.
Recognised at the highest level of academic standards, IDRAC Business School's Bachelor Marketing & Business is aimed at young people who are willing, curious and ambitious. You will be at the heart of an action-based teaching approach. "BECOME REMARKABLE" is our commitment.
The IDRAC Business School Bachelor programme will also give you the opportunity to take the initiative and be confronted with reality. It allows you to develop your potential and become a player in your training.
You should also know that you can benefit from individualised support and teaching adjustments if you have a disability. More information here.
Bachelor's degree objectives
- Discovering the world of business and becoming more professional
- Mastering the sales and marketing approach while operating in an intercultural world
- Developing a collaborative and responsible spirit
- Giving your career an international dimension and opening up to the world
Professional immersion
During your course, you will spend between 11 and 20 months in a company, thanks to work placements and/or sandwich courses, to ensure successful employability.
In the 1st and 2nd years, work placements will enable you to put into practice what you have learnt.
In the 3rd year, you can get hands-on experience of the business world through an apprenticeship or professional training contract, if you opt for the sandwich course.
The Bachelor Marketing & Business is also available in February as a delayed back-to-school. This Fast-Track programme offers fast-track training for baccalaureate and Bac+1 graduates who want to change direction. It enables you to acquire the fundamentals of the programme so that you can join the rest of the class in the 2nd year from September.
It then gives you access to careers such as business development manager.
International
The Bachelor Marketing & Business has a strong international dimension, with 100% of courses taught in English.
In 3rd year, if you wish, you can :
spend 1 or 2 semesters on 2 associated campuses to choose from among the 6 on offer ;
or study at one of our 73 partner schools and universities in 30 countries!
In total, you can spend up to 12 months abroad!
Components.Carousels.Illustrations: to be implemented
Fundamental skills
- Developing and implementing a strategy
- Developing and implementing a marketing strategy
- Drawing up and managing the budget for a sales/marketing department
- Managing an operational team and projects
Evaluation methods
Case studies, oral presentations, digital MCQs, table-top exams, case studies, dossiers, junior consultant reports.
Methods used: e-learning, work situations, business games, professional immersion, highlights, etc.
The Bachelor's degree is validated by the award of 180 ECTS. There is no block validation of skills.
Key numbers
Our students speak out
Bachelor Marketing & Business programme
1st year: The fundamentals of the sales approach
A year of full-time courses and seminars and a work placement from January to March.
Highlights of the 1st year of the Bachelor Marketing & Business programme
The 1st year of the Bachelor Marketing & Business programme is punctuated by a number of highlights designed to encourage action-based learning.
Discover a country for a week with your whole year!
Depending on the campus, students can :
> Improve their English with an intensive course at one of our partner campuses in Ireland,
> Participate in a charity, discover a sector of activity or simply find a "seasonal job".
The cost of this Experience Week is borne by the student.
The educational department on your campus will present the programme at the beginning of the year.
Simulation on a fictitious company to address the main functions of corporate strategy.
A challenge to understand the challenges of the first year. Take part in a competition for all 1st year Bachelor students!
As a team, you will work on a marketing research topic and present your research in an oral presentation. The best teams from each campus will take part in the national final in the presence of members of the client company. A real challenge awaits you as you work alongside the managers of SMEs and start-ups!
2ème année : Intégrez la dimension marketing
Highlights of the 2nd year of the Bachelor Marketing & Business programme
This 2nd year of the Bachelor Marketing & Business programme is punctuated by a number of highlights designed to encourage action-based learning.
It's all about promoting innovative concepts! Over the last two years, the students have been working on sports coaching, which later evolved into a physical sports hall.
A competition open to the world for all IDRAC Business School 2nd year Bachelors!
As a team, you will work on an international marketing research topic and present your research in an oral presentation. The best teams from each campus will take part in the national final in the presence of members of the company that initiated the study. A real challenge awaits you!
Applying the knowledge acquired in 1st year to support or develop projects in aid of charities.
Organise a meal in the dark to support the guide dog association, devise a balloon release in aid of UNICEF, collect food for the Restos du cœur charity, create a business forum... From financing to organisation and communication, event project management teaches you to manage an event independently while giving meaning to your studies.
3rd year: Strategic thinking to develop your employability
Choose from 4 specialisations:
Open up the field of possibilities, and give yourself the opportunity to specialise in a field that is really made for you thanks to the 4 new Bachelor Marketing & Business courses:
- Sales management and sales intelligence
- Sustainable marketing
- Corporate finance
- Sustainable procurement
1. Choose your pace from 5 routes
This 3rd year of the Bachelor Marketing & Business programme is punctuated by a number of highlights designed to encourage action-based learning.
It's all about promoting innovative concepts!
For 2 days, our students are coached and accompanied by teachers in the disruption of a company, whose organisation, offering and market must evolve to ensure its sustainability and boost its growth. Using a complex existing situation as a starting point, they develop an innovative vision for the digital transformation of the company under study, by imagining an innovative business model.
This is the final report written by students in their final year of the MBA programme, in direct connection with the company where they are doing their work-study or placement. Using the know-how developed at IDRAC BS, they are tasked with identifying a problem within the structure to which they are attached, and they must put forward recommendations to meet the challenge facing the company in a highly operational way.
After the Bachelor Marketing & Business Full English
Find out what fields our alumni work in
I'm continuing my studies...
After the Bachelor Marketing & Business you have the option of continuing your studies towards our Bac+5 courses:
> the Grande Ecole programme (accredited diploma - Master's grade)
> or one of our MBAs (level 7 professional certification)
Career opportunities for the Marketing & Business Bachelor's degree
A Bachelor's degree in Marketing & Business will give you solid professional experience. It will enable you to discover the business world and develop practical skills. These qualifications are highly valued by recruiters, who are keen to take on competent people who are directly operational.
Practical and job-oriented, the Marketing & Business Bachelor's degree is a real springboard into working life. As a future executive, you could join a company's sales, marketing or communications department. The skills and language knowledge you develop during the Bachelor Marketing & Business programme will enable you to progress rapidly within your company.
Among the many possible career opportunities, you could become:
- Business Developer
- Business Manager
- Web marketing manager
- Salesman
- Digital Media Manager
- Marketing manager
- Sales Manager
- Business Unit Manager
Admission
Registration and online application on Parcoursup®.
Written and oral tests
Collaborative challenge
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Entrance exam fee :
> 45 € for all applicants
> 20 for scholarship holders (current year only)
Early Bird promotion (payment before 31 March): free fees
The admissions process is part of our pedagogical model of support for success.
IDRAC Business School allows each applicant to present their motivations, their career plans and to "become remarkable", the School's motto and DNA.
STEP 1: APPLY online in 5 minutes
STAGE 2: WRITTEN AND ORAL TESTS
STEP 3: RECEIPT OF ANSWER within 5 days after the oral tests.
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Entrance exam fee :
> 2nd year initial training: €50
> 2nd year initial training: Promo Early Bird price (payment before 31 March): €30
> 2nd year sandwich course: free of charge
> 3rd year of initial training: €50
> 3rd year of initial training: Early Bird special offer (payment before 31 March): €15
> 3rd year of work-linked training: free fees
> Free for scholarship holders (current year scholarship holders only)
(if you sign a work-linked training contract, the competition fees will be reimbursed)
Training fees - September 2024
The Bachelor's degree (Bac+3) in Marketing & Business is offered as an initial course on the Bordeaux and Lyon campuses.
The fees for entry in September 2024 are as follows:
1st year :
> €8,990 per year
Year 1: > €7,100 then year 2: €8,990 then year 3: €8,990 i.e. €25,080 (start of the academic year in February)
1st year entrance grant
As part of its policy of helping students gain access to higher education, and taking into account the difficult economic situation facing parents and students, IDRAC Business School has decided to increase the number of scholarships available to students,
IDRAC Business School has decided to strengthen its scholarship scheme. Since the start of the 2021 academic year, a new scholarship has been in place for all students admitted to the 1st year of the Bachelor Marketing & Business - Diplôme visé par l'Etat: the admission scholarship (see table of levels below).
The aim of this admission grant is to remove financial constraints and contribute to equality of opportunity in access to higher education. It is available to students on state scholarships (CROUS). The level of the state grant determines the amount of the entrance grant.
2nd year
> Initial Course: €8,990 per year
3rd year
> Initial Course: €8,990 per year
Study Abroad course :
> Erasmus zone: €0 per year
> Zone 1: €950 per year
> Zone 2: €1,890 per year
> Zone 3: €3,200 per year
> Zone 4: €4,390 per year
> Zone 5: €5,390 per year
International course :
> Erasmus zone: €0 per year
> Zone 1: €1,380 per year
> Zone 2: €3,350 per year
> Zone 3: €5,660 per year
> Zone 4: €7,970 per year
> Zone 5: €10,780 per year
The Bachelor's degree in Marketing & Business (Bac+3) is offered on a sandwich course basis:
> from 1st to 3rd year on the Lyon and Bordeaux
The fees for entry in September 2024 are as follows:
Lyon and Bordeaux campuses
> 1st year: €8,950 per year - financed by the host company
> 2nd year: €8,950 per year - financed by the host company
> 3rd year: €9,300 per year - financed by the host company
Type of contract offered: apprenticeship contract.
Child of IDRAC Business School alumni: - 10%
Child of an IDRAC Business School lecturer: - 10%
Siblings: if your brother or sister is studying or has studied at one of our IDRAC Business School campuses: - 10%.
Back to school is also in February!
> Are you not happy with your current higher education course?
> You haven't found a course that matches your personal aspirations by September 2023?
> Do you want to start studying again?
Don't wait another minute and reorientate yourself from February 2024!
Find out more about admissions procedures
They talk about it better than we do...
Practical info
Accessible by VAE
3-year state-approved diploma in "Marketing and Business Development Manager".
Find this Bachelor at
Proven skills and competencies
The marketing and business development manager helps to define the sales and marketing strategy and steers its implementation, while mastering the financial aspects. He or she masters the fundamentals of personal and human development and is capable of managing an operational team in project mode.
The certification enables you to develop the following skills:
- Draw up a sales action plan
- Steering sales development and reporting
- Conduct commercial negotiations and contractualise the components of an offer
- Analyse a market and its stakeholders
- Build and communicate a coherent offering
- Produce analysis and management tools
- Use tools to analyse accounting results
- Master the company's tax obligations
- Apply the fundamentals of accounting and financial analysis to sales and marketing activities
- Integrating an intercultural and multi-generational team
- Set up teams, define objectives and monitor their execution and achievement according to indicators
- Apply collaborative project techniques and methodologies
- Develop your professionalism and increase your employability
- Develop your people skills and relationships with others